Dr. Yazeed Aljasser

Dr. Yazeed Aljasser is a leading Saudi expert in crisis communication, public relations, and strategic storytelling, with over a decade of experience guiding organizations through complex reputational challenges. As one of the founding members of the Media and Communication Department at King Khalid University, Dr. Aljasser played a pivotal role in shaping its vision, mission, and brand, laying the foundation for an institution that continues to inspire the next generation of media professionals.

Building on this foundation, Dr. Aljasser spearheaded the creation of Saudi Arabia’s first master’s program in Crisis Communication—a groundbreaking initiative that empowers professionals to tackle high-stakes scenarios with clarity and resilience. His academic and professional work focuses on aligning global crisis frameworks with local cultural contexts, ensuring practical, actionable strategies that resonate with diverse audiences.

Dr. Aljasser holds a Ph.D. in Media and Communication Studies, with his dissertation exploring the intersections between leadership and crisis communication in the speeches of world leaders during the COVID-19 pandemic. His storytelling-driven methodology not only shields organizations during crises but also fosters authentic connections with stakeholders, ensuring a lasting impact beyond immediate challenges. His expertise is further bolstered by certifications in negotiation, conflict resolution, and quality management, making him a trusted advisor to government bodies, private organizations, and nonprofits alike.

As an educator, Dr. Aljasser has mentored countless students who now hold prestigious positions in leading organizations, including Al Arabiya, MBC, the Royal Court, and international agencies. His work aligns with Saudi Vision 2030’s emphasis on strategic communication and transparency, positioning him as a thought leader in fostering resilience in an interconnected, rapidly evolving world. His dedication to developing future leaders has solidified his legacy as a catalyst for professional excellence and success.

At the Crisis Communications Boot Camp, Dr. Aljasser will deliver the opening keynote, “From International to Local: Crisis Communications.” This session will explore how global frameworks can be adapted to address regional and local threats, equipping organizations with the tools they need to enhance preparedness and protect their reputations in an interconnected world.

Through his keynote and ongoing work, Dr. Aljasser invites dialogue and collaboration to advance the field of crisis communication and reputation management on a global scale.